Digital Marketing

100% Online | Instructor Led | 22 Week

Personalized Mentorship from Industry Professionals
Exclusive 25% Discount for Eligible Applicants
Easy Educational Loans with Deferred Payment Options

 Get a Job or Get Your Money Back

Duration

22 Weeks

Form

Online with Instructor-Led Training Sessions

Partnership Network

digital marketing

Digital Marketing Bootcamp: Your Path to Digital Success

The Digital Marketing Bootcamp is a comprehensive 22-week program designed to equip students with the skills and knowledge necessary to succeed in digital marketing. The course begins by covering the fundamental concepts of traditional marketing and then delves into the world of digital marketing with an emphasis on strategy development, data analysis, and scientific testing and evaluation.

Each module project builds upon the previous one, culminating in developing a digital marketing strategy document in the penultimate module. This document can be applied to a real-world case scenario for either the student's current company or a potential future company. By the end of the program, students will have gained the skills and confidence needed to succeed in the fast-paced and ever-evolving field of digital marketing.

Instructor Led and 100% Online

Our model uses industry experts to solve complex workplace problems.

Real-World Experiences

Hands-on labs and projects using real-world tools.

Industry Mapped Skills

Skills validated through industry partnerships and experts.

Corporate Mentoring

Avenue to interact with potential employers.

Flexible Payment Options

These options allow you to pay in installments over a period of time.

Unlocking Opportunities

This program is carefully designed to aid digital marketing employees in gaining knowledge on the various aspects of digital marketing through interactive activities, videos, quizzes, and real-life scenarios. Throughout the course, students will gain hands-on experience in essential digital marketing areas, including social media management, SEM, Google Analytics, email marketing, CRM, and automation. The course also includes the use of Stukent Simulation using Mimic Pro innovative platform, which provides students with simulation-based learning opportunities to apply their knowledge in real-world scenarios.

Career Advancement
Certificate of Completion

Tailored to You

This comprehensive digital marketing bootcamp caters to a diverse range of individuals who are passionate about the field of marketing. This bootcamp is designed for aspiring marketers, professionals, and entrepreneurs seeking to enhance their digital marketing expertise and achieve tangible results. Our program is valuable for professionals in related fields such as advertising, public relations, sales, or analytics, as it offers insights into how digital marketing integrates with these disciplines and how to leverage them synergistically. Due to the wide variety of roles and responsibilities within the digital marketing field, there is no single salary range for digital marketing employees. Salaries can range from $50,000 to upwards of $150,000 depending on the level of experience, qualifications, and job role. In addition, salaries can vary vastly depending on the company and geographic region. 

Salary Increase
Job Opportunities
Professional Progression

Variety of Digital Marketing Jobs

This program will prepare learners for various job titles including:

  • Digital Marketing Specialist/Manager
  • SEM Marketing Specialist/Manager
  • Search Engine Optimization (SEO) Specialist/Manager
  • Content Strategist Web Analyst, Pay-Per-Click (PPC) Manager
  • Social Media Specialist/Manager
  • Email Marketing Specialist/Manager
Social Media
Digital Marketing
Email Marketing

Gain the Skills Required to Thrive

This program will equip learners with the following skills and work competencies:

  • Social media management & advertising opportunities
  • PPC, SEO, SME, and content strategy
  • Visual communications techniques
  • Apply the scientific method to digital marketing: testing, measurement, and evaluation
  • Email marketing, CRM, and marketing automation
  • Marketing fundamentals and strategies, budget management, and team management
  • Data visualization, segmentation, bid management, and web analytics
  • Campaign planning, page optimization, and link building
Skillset Mastery
Skill Development
Modules

Elevate Your Digital Marketing Expertise

The Digital Marketing bootcamp provides a comprehensive and practical learning experience for individuals looking to master the art of digital marketing. The course is designed to equip participants with a strong foundation in marketing fundamentals and strategies, along with essential skills in budget management and team management. Through a combination of theoretical knowledge and hands-on exercises, participants will gain the expertise needed to develop effective marketing strategies, allocate budgets efficiently, and lead and coordinate teams effectively in a digital marketing context.

Module 1: Digital Marketing Basics

Module 2:  Customer-Centric Marketing

Module 3:  Digital Toolkit: Tools of the Trade

Module 4:  Results-Driven Marketing

Module 5:   SEO and Paid Advertising

Module 6:   SEO Keyword Mastery

Module 7:   Creating and Marketing Engaging Content

Module 8: Social Media Marketing and Advertising

Module 9:  Google Analytics Expertise

Module 10: Video Ad Campaigns

Module 11: Mobile Marketing Pro 

Module 12: Strategic Marketing Leadership

Module 13: Networking for Success

Subject Matter Expert

Norman Valdez
Norman Valdez
Norman Valdez is the Director of Technology and Communications, Digital Transformation Strategist, and Instructor based in Toronto, Ontario, Canada. Having worked in digital media, marketing, and communications for more than 15 years, he is an accomplished professional. His areas of expertise include implementing new systems and technologies to aid organizations in achieving their objectives, offering insightful analysis into pressing societal issues, and using technology to bring about positive change. At CERIC, a nonprofit that promotes education and research in career counseling and career development to improve Canadians' economic and social well-being, Norman currently serves as the Director of Technology and Design, Marketing, and Communications. Norman is enthusiastic about developing CERIC's digital marketing strategy, boosting online engagement, enhancing digital project management, putting in place a digital transformation strategy, and analyzing website and social media data in his current position.
Pricing
One Time Payment
$9,000
Pay for the entire bootcamp upfront
Full access to the course
Financial Simplicity
Full support
Certificate of completion
Installment Plan
$1,800
Per month for five months
Full access to the course
Payment flexibility
Full support
Certificate of completion
Meritize Financing
*$0
*$0 in school repayment options
Get credit for your merit
Pre-approval in minutes
Competitive fixed and variable rates
No pre-payment penalty

Still Have Questions?

What is the duration of the program and how much time is required each week?
This is a 22-week program, with a requirement of 12-18 hours of dedicated time per week.
What is the refund policy?
  • No refund will be issued if the student has paid in full or in part and has logged in to the LMS with the login credentials.
  • A student with access to the course will not be eligible for refunds. Access entails logging in to the course.
  • A student is allowed a full refund of the purchase price within 24 hrs. if the user does not log in to the LMS.
  • No refunds are allowed after 24 hrs. of purchase, even if the student does not log in to the course indefinitely.
How do I apply for Meritize education financing through Focus EduSolutions?

Focus EduSolutions has teamed up with Meritize to offer our students a unique financing option. Meritize works with students, educators, and employers to help people excel in skills-based careers. Meritize knows you are more than your credit score, and that is why they look at your past achievements to potentially enhance your loan options. A few reasons why Meritizeis a great option for students include:

  • Fixed and variable interest rates available**
  • Flexible payment options, including deferring full principal and interest payments until 3 months after you complete your training
  • Customer support is available 5 days a week
  • 0.25% interest rate deduction once you begin full repayment on your loan, if you sign up for an autopsy

Checking your loan options with Meritize has never been easier. You can fill out a short application to check your loan options without impacting your credit score.
If loan options are available to you, Meritize will request your merit information to finalize your application. This could be in the form of:

How do I qualify for the exclusive 25% discount?
At Focus EduSolutions, we are committed to championing diversity and inclusion in technology careers. We offer a 25% tuition discount for our cybersecurity, data analytics, and digital marketing boot camps to help remove barriers and empower students from underrepresented backgrounds to access in-demand training.
 To be eligible for the discount, applicants must meet at least one of the following criteria:
  • Active military, veteran, reservist, or military spouse/dependent
  • Identify as Black/African American, Hispanic/Latinx, Native American, Pacific Islander, or other minority group
  • Have a disclosed disability - visual, hearing, physical, or learning
  • First-generation college student
  • Currently unemployed or underemployed
  • Experiencing financial hardship due to unforeseen circumstances
    Additional considerations:
  •  Women and LGBTQ+ individuals
  • Low-income status
  • Lack of access to training/education opportunities
To apply, complete the tuition discount application on our website. Our admissions team will review and verify eligibility based on the criteria outlined above.
At Focus EduSolutions, we believe a diversity of perspectives strengthens our programs and the tech community. This discount aims to make our bootcamps accessible to talented individuals from all backgrounds. Join us on the path to a thriving tech career!
To know more please reach us at hello@focusedusolutions.com
Could you please provide more information about your Job Guarantee Program?
The Job Guarantee Program offered by Focus EduSolutions is a firm commitment to ensuring your career success. If you fulfill all the necessary criteria and fail to obtain a “Qualifying Position” within 180 days of finishing the program, you have the option to request a refund. This program aims to provide you with the necessary skills and assistance to thrive in the job market, with a specific focus on Digital Marketing. Our commitment is to assist you in achieving your desired profession by providing support in portfolio building, mentorship, specialized training, job readiness, and career guidance.
Are there assignments and deadlines?
Yes, there are typically assignments and deadlines in an asynchronous ILT session Bootcamp to help reinforce learning and assess progress.
What qualifications are required for admission to any FES program?
Admission to any FES program is subject to the following qualifications:
 
  • Students must have proof of a high school diploma or equivalent (GED), or a diploma from an institution of higher education accredited by an association recognized by the U.S. Department of Education.
  • Students must be proficient in written and spoken English.
  • Students must demonstrate operating proficiency on a computer.
  • Students must demonstrate the ability to manage their time, communicate effectively with others, and accept constructive criticism.
 
Do I have to attend classes at the same time each week?
No, the coursework is asynchronous, but you are required to attend the scheduled weekly ILT sessions.
What do I receive upon completion of this bootcamp?
Students will receive a certificate of completion.
What are the technical requirements for the Bootcamp (computer specs, software, etc.)?
The technical requirements for the Bootcamp depend on the program, but generally, you'll need a computer with reliable internet access and may need specific software, a webcam, microphone, and headphones for live online sessions, and access to specific programming languages or tools.
Does your Bootcamp offer any soft skills training?
Yes, our Bootcamp offers soft skills training to help you develop essential communication, teamwork, problem-solving, and other skills that are highly valued by employers. Our curriculum includes modules on effective communication, collaboration, time management, and other relevant soft skills to help you succeed in your career.
Who do I contact if I have additional questions?
Please feel free to use any of these options to reach out to us. We would love to hear from you!
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